06
PROJECT
Pêche

AWARDS
Creativity International

PACKAGING, BRANDING

TEAM
Laura Capps DESIGNER
Savannah Colbert DESIGNER

GOAL

Pêche, French for peach, is a fresh approach to L'Occitane, targeting a younger audience while continuing the brand's legacy with natural ingredients from Provence. The clean design reassures the user that these products are simple and effective, leaving women feeling fresh and peachy keen.

TO NOTE
This project was the result of a 48 hour design sprint competion ︎