Madewell
DIGITAL DESIGNER ✺ BRAND MARKETING ✺ IN-HOUSE
While working in-house with the brand marketing team at Madewell, I designed all the brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.
While working in-house with the brand marketing team at Madewell, I designed all the brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.
EMAILS
Between 2019 and 2022, the number of brand emails deployed each month more than doubled and email subscriber count increased from 2 million to over 3.5 million.
WEB DESIGNI worked directly with developers to turn around new site assets on a weekly basis. We designed for both campaigns and evergreen site landing pages, choosing the photos, illustrating icons, and meticulously testing the site.
ART DIRECTED PRODUCT PHOTOGRAPHY
COMPANY: MADEWELL
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
