Paperless Post
ART DIRECTOR ✺ BRAND MARKETING ✺ IN-HOUSE
Started as a brand designer then promoted to senior brand designer and now art director for the brand marketing team at Paperless Post. I mentor junior designers and create templates, as well as, design assets across omni-channels: email, social, paid ads, etc. Check out more of my work on Youtube and Instagram.
Started as a brand designer then promoted to senior brand designer and now art director for the brand marketing team at Paperless Post. I mentor junior designers and create templates, as well as, design assets across omni-channels: email, social, paid ads, etc. Check out more of my work on Youtube and Instagram.
BRAND CONSUMER EMAILS
During my tenure, we achieved record-breaking performance—deploying the highest volume of emails to date and delivering the highest grossing and click-through rates in Paperless Post’s 15-year history.
During my tenure, we achieved record-breaking performance—deploying the highest volume of emails to date and delivering the highest grossing and click-through rates in Paperless Post’s 15-year history.
CONSUMER PAID VIDEO AD
Designed paid ads weekly and worked with the social media managers to design new assets based off data and AB testing.
Designed paid ads weekly and worked with the social media managers to design new assets based off data and AB testing.
IN SEASON PRODUCE SOCIAL SERIES
WEDDING TRENDS SOCIAL SERIES
MONIQUE LHUILLIER PARTNER CAMPAIGN
Designed the 360° launch campaign which, at the time, was the highest performing campaign across all channels.
Designed the 360° launch campaign which, at the time, was the highest performing campaign across all channels.
LOGO LOCK UP
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PARTNER BANNER
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SOCIAL CAROUSEL POST
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BLOG ASSETS
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SITE BIO BANNER
PARTNER BANNER
SOCIAL CAROUSEL POST
BLOG ASSETS
SITE BIO BANNER
EMAIL
SOCIAL STORY
CLICK THROUGH TO SEE FULL SOCIAL STORY
PINTEREST ADS
PAID ADS
ANNIE ATKINS PARTNER CAMPAIGN
LOGO LOCKUP
PARTNER BANNER
SITE BIO BANNER
SITE PARTNER BANNER
FACEBOOK BANNER
SOCIAL POST
SOCIAL STORY
SOCIAL POSTS
LISA CORTI PARTNER CAMPAIGN
PARTNER BANNER
SOCIAL AD
SOCIAL STORY
JUNGALOW PARTNER CAMPAIGN
PARTNER BANNER
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SITE BIO BANNER
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SITE BIO BANNER
SOCIAL STORY
PETER RABBIT SOCIAL
HOLIDAY EMAILS
COMPANY: PAPERLESS POST
CREATIVE DIRECTOR: CLAIRE COURTADE
SKILLS: DIGITAL DESIGN, ANIMATION, BRANDING
CREATIVE DIRECTOR: CLAIRE COURTADE
SKILLS: DIGITAL DESIGN, ANIMATION, BRANDING
Paperless Pro
SENIOR BRAND DESIGNER ✺ BRAND MARKETING ✺ IN-HOUSE
Worked under a creative director on the launch Paperless Pro, a new platform for professional event planners. Contributed to branding, naming, web design, and marketing assets, including the rollout of Paperless Post Plus—a premium toolkit of features.
Worked under a creative director on the launch Paperless Pro, a new platform for professional event planners. Contributed to branding, naming, web design, and marketing assets, including the rollout of Paperless Post Plus—a premium toolkit of features.
PAPERLESS PRO SOCIAL
PAPERLESS PRO EMAIL
PAPERLESS PLUS
COMPANY: PAPERLESS POST
CREATIVE DIRECTOR: CLAIRE COURTADE
SKILLS: DIGITAL DESIGN, ANIMATION, BRANDING
CREATIVE DIRECTOR: CLAIRE COURTADE
SKILLS: DIGITAL DESIGN, ANIMATION, BRANDING
Madewell
DIGITAL DESIGNER ✺ BRAND MARKETING ✺ IN-HOUSE
While working in-house with the brand marketing team at Madewell, I designed all the brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.
While working in-house with the brand marketing team at Madewell, I designed all the brand emails, created site landing pages and homepage updates, art directed product photo-shoots, illustrated new icons, and created animations.
EMAILS
Between 2019 and 2022, the number of brand emails deployed each month more than doubled and email subscriber count increased from 2 million to over 3.5 million.
WEB DESIGNI worked directly with developers to turn around new site assets on a weekly basis. We designed for both campaigns and evergreen site landing pages, choosing the photos, illustrating icons, and meticulously testing the site.
ART DIRECTED PRODUCT PHOTOGRAPHY
COMPANY: MADEWELL
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
ART DIRECTOR: ALICE BUCAILLE
CREATIVE DIRECTOR: JEN LEE
SKILLS: EMAIL DESIGN, WEB DESIGN, BRANDING, ANIMATION
Great Jones
DESIGNER ✺ EMAIL DESIGN ✺ FREELANCE
Freelanced remotely and design emails, email templates, and animations for the in-house branding team at Great Jones.
Freelanced remotely and design emails, email templates, and animations for the in-house branding team at Great Jones.
EMAILS
These were the top-performing emails of 2020,
driving significant revenue and high click-through rates—
resulting in thousands of dollars in attributed sales.
These were the top-performing emails of 2020,
driving significant revenue and high click-through rates—
resulting in thousands of dollars in attributed sales.
TEMPLATES
Designed modular templates to aide
in deploying quick and nimble emails.
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Designed modular templates to aide
in deploying quick and nimble emails.
GIFS
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COMPANY: GREAT JONES
FREELANCE
SKILLS: EMAIL DESIGN, ANIMATION
FREELANCE
SKILLS: EMAIL DESIGN, ANIMATION
Object Limited
DIGITAL DESIGNER ✺ BRANDING ✺ STUDIO RODRIGO
While at Studio Rodrigo, I worked alongside an Art Director to design the app and website for Object Limited—a digital curated vintage shopping experience. We pushed the existing branding elements to create a visually beautiful and seamless way to shop! Featured in Vogue here.
While at Studio Rodrigo, I worked alongside an Art Director to design the app and website for Object Limited—a digital curated vintage shopping experience. We pushed the existing branding elements to create a visually beautiful and seamless way to shop! Featured in Vogue here.
MOODBOARD
WEBSITE
After illustrating the boutique hotel storefront, I worked with developers to design a launch landing page that introduced the brand and guided users to join the waitlist and sign up for the app.
After illustrating the boutique hotel storefront, I worked with developers to design a launch landing page that introduced the brand and guided users to join the waitlist and sign up for the app.
APP
To note: We collaborated with a developer who previously worked on Amazon’s app to ensure a pixel-perfect build and seamless user experience across all screens.
To note: We collaborated with a developer who previously worked on Amazon’s app to ensure a pixel-perfect build and seamless user experience across all screens.
PHOTOS FROM THE BOUTIQUE HOTEL & VOGUE ARTICLE
COMPANY: STUDIO RODRIGO
ART DIRECTOR: COLLEEN REDMOND
SKILLS: PRODUCT, WEB DESIGN, ANIMATION
ART DIRECTOR: COLLEEN REDMOND
SKILLS: PRODUCT, WEB DESIGN, ANIMATION
